Portrait of Artist and Designer with the Danish design company blending heritage with modernity



  • &Tradition


  • Art Direction
  • Creative Direction
  • Editorial
  • Editorial Direction
  • Photography
  • Social Media Strategy
  • Video Production






Danish brand &Tradition bridges the old and new by creating furniture, lighting and interior objects with timeless appeal. By partnering with established designers and artists their collections have become a firm favorite with a growing international audience.

As part of &Tradition’s 2019 marketing initiative we profiled one of their longstanding partner artists, the Valencia-based Jaime Hayon. With a long-form editorial interview and video production we captured the artist at home in his studio and around the city to showcase the vibrancy of his work and spirit.

Jaime Hayon for &Tradition

FvF Productions worked with &Tradition to develop this video on the occasion of The Preview, an exhibition showcasing Jamie Hayon’s latest products, on view during Salone del Mobile, Milan from April 9 – 14, 2019.

Jaime Hayon - 1

Jaime Hayon - 2

Jaime Hayon - 3

jaime hayon - 4

Jaime Hayon - 5

Friends of Friends & &Tradition