Creative translations with interior brand Reform

Reform

Client

  • Reform

Services

  • Editorial
  • Event
  • Friends of Friends Publication
  • Network and Guest Management
  • Photography

Date

2019

Locations

Berlin, Ghent

Reform and Friends of Friends

Reform is a Danish design company specializing in kitchens. Aiming to make great design accessible to a wide audience, while pushing the boundaries of the kitchen industry, their collaborations with internationally acclaimed architects and designers are future-facing, culturally curious and motivated by creating better, people-centered kitchen spaces.

The goal of the collaboration between Reform and Friends of Friends was to raise brand awareness among Berlin creatives and Friends of Friends readers.

The content series includes profiles of creative minds that have collaborated with Reform, including Belgian designers Fien Muller and Hannes van Severen, as well as an in-store event.

Branded Content

Friends of Friends visited the acclaimed Belgian design duo Fien Muller and Hannes van Severen at their home studio in Ghent to discuss their design processes and how good design can bring people together.


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In-store Event

Friends of Friends hosted an event in the Berlin Reform showroom to celebrate the brand’s newest kitchen design, a collaboration with the Belgian design duo Muller van Severen. Friends of Friends chose a DJ from its community (Josa) and hosted a panel discussion with four speakers: Katrin Greiling, Sam Chermayeff, Anja Rosinke and Jeppe Christensen. The panel was moderated by Lukas Feireis and explored the inner mechanisms of design and how art can shape and propel everyday life experiences, on both an intimate individual level and a collective societal level.

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Friends of Friends & Reform