International Tourism Campaign

Visit California


  • Visit California


  • Conceptualization
  • Editorial
  • Photography
  • Seeding
  • Video





Digital Storytelling

In an ongoing collaboration with Visit California, Freunde von Freunden is profiling unique individuals based in California that enjoy lives shaped by the coast and endless summer days. These stories are not only featured on FvF but also part of Visit California’s “California – Dream Big” campaign.

Combining FvF’s talents, the FvF x Visit California stories are a prime example of the possibilities of digital storytelling. Friends within the FvF network, like former MoreSleep creative director Stefan Schuster, were selected as subjects for these multifaceted feature pieces. Alongside the narrative-driven photos and insightful interview characteristic of FvF stories are videos and engaging story layouts that perfectly capture the California lifestyle.

The content was created with specific audiences in mind and shared to international media partners like Need Supply.

  • Dylan Gordon / Photographer—Ventura
  • Stefan Schuster / Interactive Art Director—Eichler Mid-century House in Sunnyvale
  • Parton Brothers / Founders of Apolis—Santa Cruz