USM Journey Of A Product (Product Journey)
USM Modular Furniture is a renowned Swiss manufacturer of modular furniture for home and office spaces. FvF Productions was tasked with producing a video documenting the production process of a USM Shelf, from the initial purchase and manufacturing process in USM’s Swiss headquarters right up to it being delivered and assembled in an apartment.
The video was created in order to give viewers deep insights into the unique processes behind USM’s high-quality products, the video responded to the contemporary cultural shift towards radical transparency.
Services included: creative & art direction, social media strategy, photo & video productions.