- Creative Direction
- Online Campaign
For Swiss fashion start-up SELFNATION, FvF’s mother agency MoreSleep developed the TV and online campaign: “THE PERFECT FIT.” Combining MoreSleep’s creative direction and FvF’s content creation, we captured the importance of details, material and quality in moving images and stills of the garments that SELFNATION creates.
A 20 second long TV Spot was created, as well as a longer documentary style TrueView for YouTube. Followed by an innovative social media activation and online banner campaign to get the message out.
The result was an authentic brand campaign with a wide number of different touch points and engagement levels, leading right to the point of sale.
- TrueView in documentary style (90k views)
- 20 seconds TV Spot shown in D-A-CH region
- Online Banner Campaign