Spotlight on the life and style of international creative tastemakers

Closed

Client

  • Closed

Services

  • Editorial
  • Photography
  • Talent Research

Date

2018/2019

Locations

New York, Los Angeles, Berlin, Hamburg, Munich, Paris, Milan, Amsterdam

An editorial portrait series for Closed, that explores practice and urban lifestyle of leading creatives in NYC, LA, Milan, Amsterdam and Berlin.

Closed approached Friends of Friends to create a documentary style content format. A concept published in episodes, that naturally embeds selected fashion collections in the daily lives and neighborhoods of international top creatives.

The authentic in-the-moment portraits provide insights into creative mindsets and a multi-perspective, personal presentation of style and fashion pieces in an editorial context. The concept supports digital visibility, credibility and the brand presence of Closed in global markets while keeping it intimate and human.

Services include idea and concept, research and casting, defining visual narratives, photography, editorials and social content published on Closed international website, its print magazine HARD COPY, the online-shop and social channels as well as Friends of Friends online magazine.

The cast of creatives in NYC, LA, Berlin, Amsterdam and Milan shows Maryam Malakpour, Aaron Filkey, Judith Haase, Stefan Heinrichs, Iris Roth and Nils Verkaeren

Iris Roth embraces original crafts—and gives materiality new meaning in the process – Iris Roth, Ceramicist, Milan.


Freunde-von-Freunden-Closed-Iris-Roth_Y4A0783-website
Freunde-von-Freunden-Closed-Iris-Roth_Y4A0419-website

Áron Filkey stays true to his graphic design roots while drawing new horizons in New York – Aaron Filkey, Graphic Designer, NYC.


Freunde-von-Freunden-Aron-Filkey-0006-website
Freunde-von-Freunden-Aron-Filkey-0067-website
aron

Judith Haase fashions a unique architectural language rooted in austerity. – Judith Haase, Architect, Berlin.


Freunde-von-Freunden-Judith-Haase-9563-website
Freunde-von-Freunden-Judith-Haase-9655-website

In the Laurel Canyon with Iranian-born, Los Angeles-based stylist Maryam Malakpour. – Maryam Malakpour, Stylist, LA


Freunde-von-Freunden-Closed-Maryam-Malakpour-1273-website
Freunde-von-Freunden-Maryam-Malakpour-0006-website
Freunde-von-Freunden-Maryam-Malakpour-1015-website

Stefan Heinrichs captures tangible moments, inside and outside the studio. – Stefan Heinrichs, Photographer, Uckermarck


Freunde-von-Freunden-Stefan-Heinrichs-529-website
Freunde-von-Freunden-Stefan-Heinrichs-776-website
Freunde-von-Freunden-Stefan-Heinrichs-1014-website

All portrait content was customized and subsequently launched online, on all connected social media channels and in the Closed bi-monthly print magazine HARD COPY:

hardcopy-web-3

Our long-lasting partnership with Closed not only features digital content formats, but also annual community dinner events, selected campaign coverage and content features around their brand and initiatives.

All productions were planned and executed by FvF. Photographers featured within this project include Robert Rieger, Liz Kuball, Colin Hughes, Jordi Huisman and Jenny Penas.

Find more information on our Friends of Friends online magazine and or head over to Closed.com for more stories.

  • Iris Roth embraces original crafts—and gives materiality new meaning in the process - Iris Roth, Ceramicist, Milan.