An editorial portrait series for Closed, that explores practice and urban lifestyle of leading creatives in NYC, LA, Milan, Amsterdam and Berlin.
Closed approached Friends of Friends to create a documentary style content format. A concept published in episodes, that naturally embeds selected fashion collections in the daily lives and neighborhoods of international top creatives.
The authentic in-the-moment portraits provide insights into creative mindsets and a multi-perspective, personal presentation of style and fashion pieces in an editorial context. The concept supports digital visibility, credibility and the brand presence of Closed in global markets while keeping it intimate and human.
Services include idea and concept, research and casting, defining visual narratives, photography, editorials and social content published on Closed international website, its print magazine HARD COPY, the online-shop and social channels as well as Friends of Friends online magazine.
The cast of creatives in NYC, LA, Berlin, Amsterdam and Milan shows Maryam Malakpour, Aaron Filkey, Judith Haase, Stefan Heinrichs, Iris Roth and Nils Verkaeren
Iris Roth embraces original crafts—and gives materiality new meaning in the process – Iris Roth, Ceramicist, Milan.
Áron Filkey stays true to his graphic design roots while drawing new horizons in New York – Aaron Filkey, Graphic Designer, NYC.
Judith Haase fashions a unique architectural language rooted in austerity. – Judith Haase, Architect, Berlin.
In the Laurel Canyon with Iranian-born, Los Angeles-based stylist Maryam Malakpour. – Maryam Malakpour, Stylist, LA
Stefan Heinrichs captures tangible moments, inside and outside the studio. – Stefan Heinrichs, Photographer, Uckermarck
All portrait content was customized and subsequently launched online, on all connected social media channels and in the Closed bi-monthly print magazine HARD COPY:
Our long-lasting partnership with Closed not only features digital content formats, but also annual community dinner events, selected campaign coverage and content features around their brand and initiatives.
All productions were planned and executed by FvF. Photographers featured within this project include Robert Rieger, Liz Kuball, Colin Hughes, Jordi Huisman and Jenny Penas.
Find more information on our Friends of Friends online magazine and or head over to Closed.com for more stories.