An event showcasing a new flagship retail concept in Berlin

H&M

Client

  • H&M

Services

  • Conceptualization
  • Event
  • Network and Guest Management

Date

2019

Locations

Berlin

H&M tests a new flagship retail concept in Berlin

H&M is a fashion brand, offering the latest styles and inspiration for all: from fashion pieces and unique designer collaborations to affordable wardrobe essentials, accessories and motivational workout wear.

The goal was to raise awareness of the Berlin flagship store with a pre-opening event targeting our local creative connections.

H&M Mitte Garten Store Opening

FvF Productions conceptualized and produced a store pre-opening that brought together Berlin-Mitte’s close-knit community in order to raise brand awareness for H&M’s brand-new hyperlocal flagship store in the heart of Berlin: H&M Mitte Garten is introduced as the new go-to location in the neighborhood to spend quality time, shop amazing fashion, and be inspired by art, design, music, and more.


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