An editorial campaign delving into the art of listening with Dynaudio

Dynaudio

Client

  • Dynaudio

Services

  • Conceptualization
  • Content Marketing
  • Editorial
  • Photography
  • Talent Research
  • Video

Date

2019

Locations

Berlin, Copenhagen, London

A portrait series with inspiring individuals on their passion for sound with the Danish wireless loudspeaker company

Danish loudspeaker makers Dynaudio approached Friends of Friends to collaborate on The Art of Listening, an interview series with creatives whose work combines a passion for sound and/or music. The three portraits we produced showcased passionate listeners: fashion designer Nicholas Daley in London, DJ Alexandra Droner in Berlin and sound anthropologist Holger Schulze in Copenhagen.

The aim of the campaign was to spark engagement and dialogue with new Dynaudio customers as well as existing customers highlighting their unique approach to wireless sound quality.

Services include ideation and concept, research and casting, defining visual narratives, photography, editorials, video production and social content published on both Friends of Friends and Dynaudio’s platforms for further engagement.

Nicholas Daley, Fashion Designer, London

London-based fashion designer Nicholas Daley profiled in his studio. FvF Productions produced a video portrait of Nicholas Daley which also explored his relationship to listening, while subtly integrating Dynaudio speakers into his working environment.

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Alexandra Dröner, DJ, Berlin

With an immersive background in music from Berlin’s ’90s club scene, DJ Alexandra Droner dissects her interest in audiophilia in this long-form interview.

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Holger Schulze, Professor of Musicology, Copenhagen

Sound anthropologist Holger Schulze intently focuses on sound environment in his work and our interview portrait examines his passion in this field.

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Our collaborative partnership with Dynaudio spans international long-form interviews with video content and campaign coverage on social media for increased brand presence.

All productions were planned and executed by FvF. The photographer featured within this project was Robert Rieger.

Find more information on our Friends of Friends online magazine and or head over to Dynaudio’s website for more stories.