A passion for sound and the art of listening with inspiring individuals
Danish loudspeaker makers Dynaudio were founded in 1977 and describe themselves as the world’s most intelligent wireless music system. Their range includes home audio speakers, pro audio, and car audio systems. The Art of Listening collaboration seeks to interview those whose work combines a passion for sound and/or music.
The goal was to create personal portrait of passionate listeners – emotive and honest.
Heartfelt interesting stories about people who really love and are passionate about sound and music. The aim of the campaign was to spark engagement and dialogue with new customer as well as existing customers.
In partnership with Dynaudio, Friends of Friends produced three editorials of Holgar Shulze, Alexandra Dröner and Nicholas Daley in Copenhagen, Berlin and London. The series explores their individual approaches to everyday listening, passion for sound and music and how it affects their lives. To run alongside Nicholas Daley’s editorial, FvF Productions produced a video portrait of Nicholas Daley which also explored his relationship to listening, whilst also subtly integrating Dynaudio speakers into his working environment.