An editorial series exploring the role of nature in the work of three international female creatives

Dr. Hauschka

Client

  • Dr. Hauschka

Services

  • Art Direction
  • Creative Direction
  • Editorial Direction
  • Photography
  • Social Media Strategy
  • Talent Research
  • Video

Date

2020

Locations

Berlin

Barcelona

London

Three online portraits relating Dr. Hauschka’s natural ethos to the practices of female artists from Berlin, Barcelona, and London.

German organic cosmetics brand Dr Hauschka approached Friends of Friends to support their wider campaign ‘Let Nature In’ by developing an editorial series to be published on our website and promoted across all of our social media channels. Produced between Berlin, London and Barcelona, the series featured three portraits of international female creatives for whom the concept of the beauty of nature was intrinsic to their practice. Each portrait included text and photographic elements. One was also accompanied by a complimentary video.

The aim of the campaign was to draw parallels between Dr. Hauschka’s natural, sustainable ethos and the work of a diverse cast of international female artists – including Michelin chef Dalad Kambhu, artist and Paloma Wool co-founder Tana Latorre and designer Dr. Alexandra Daisy Ginsberg – raising brand awareness in the process.

We were delighted to co-publish the video element of the series with film platform Nowness, achieving high volumes of reach and engagement as a result.

Tana Latorre believes in the power of community to celebrate diversity, belonging, and self-love.

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British artist Alexandra Daisy Ginsberg poses uncomfortable questions about our evolving relationship with the natural world.

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Services included: creative direction, talent selection and acquisition, editorial concept and creation, video production, photography and social media strategy.

Find more information on our Friends of Friends online magazine and further background on Dr. Hauschka on their website.