- Network and Guest Management
The modern traveler and their stories from Berlin
AWAY is an American travel and lifestyle brand, which began in 2015 as a luggage manufacturer for the creative class led by Stephanie Korey and Jennifer Rubio in New York. They continue to expand the line and produce a printed magazine, Here.
The goal was to raise awareness for AWAY amongst ‘Creative Class’ and ‘Modern Traveler’, growing the brand and community by delivering an extraordinary and very exclusive experience that drives brand love.
Since AWAY is planning to focus on the German market, Friends of Friends was asked to create a format which allows AWAY to get access and in a dialogue with local creatives and tastemaker from Berlin area.
A private gathering of local creatives, united by a strong belief in meaningful travel experiences. Friends of Friends ask their immediate community to join AWAY Travel for an intimate dinner prepared by 3 Minutes sur Mer in a private apartment, sharing personal travel anecdotes.