Commercial Videos

Sony Music

Client

  • Sony Music

Services

  • Conceptualization
  • Making Of
  • Video

Date

2016—Present

Location

New York City

Video Production

In collaboration with Sony Music, Freunde von Freunden produced a series of videos following the band No Wyld through the streets of New York City. The New Zealand based No Wyld are new signees to Sony Music and these short films serve as an introduction for the band into the German Market. This unique production also involves another client, MINI — No Wyld’s single “Let me Know” is the track used for MINI’s Clubman campaign.


Taking learnings from FvF’s wealth of experience in editorial interviewing, the video focuses on the personal stories of each band member. Thorough research, planning, storyboarding and editing resulted in a smooth production and narratively-driven mini-documentaries which fully captures the essence of No Wyld.

  • No Wyld x Mini Video Spot