Exploring the impact of music in the daily lives of inspiring individuals

SONOS

Client

  • SONOS

Services

  • Conceptualization
  • Editorial
  • Marketing
  • Photography
  • Research
  • Storytelling
  • Video

Date

2017

Location

Europe

Wake Up The Silent Home

“Wake Up The Silent Home” is a special collaboration between FvF and Sonos. Together, we have asked the people around us what the role of music plays in their lives—what tunes they grew up with, and what their favorites are now. Besides photography and editorial content, the creators are shown in video loops and created individual playlists to make the articles even more personal and interactive.


FvF created the editorial and the marketing concept for this series, connected illustrators, musicians, tattoo artists and designers from their own network with Sonos to create valuable content all over Europe. We not only produced the stories but also promoted it on FvF’s online magazine, social media channels and partnering media channels.

Sonos Soundgarden – Lifestyle Shoots

Freunde von Freunden produced lifestyle photography showcasing Sonos speakers in combination with Amazon’s Dot controller to show the vibrancy, the décor, the creativity and the cultural backgrounds, all combined with the soul that Sonos speakers provide. The photos show diverse and real homes that are culturally relevant to Berlin and London.


FvF was responsible for the research and acquisition of the locations, the preparation and management of the production, the styling, photography and retouching to create a unique and authentic image selection for Sonos’ international marketing and sales campaign.

  • Mads Sætter-Lassen and Emil Krøyer
  • Nadine Geopfert
  • Maxime Büchi
  • Cristian Dinamarca
  • Borre Akkersdijk
  • Anna Eisenhauer
  • Sonos Soundgarden Lifestyle Shoots
  • Sonos Soundgarden Lifestyle Shoots
  • Sonos Soundgarden Lifestyle Shoots
  • Sonos Soundgarden Lifestyle Shoots