Content and Marketing Collaboration

Next Conference


  • Next Conference


  • Concept
  • Consulting
  • Direction
  • Production
  • Video


March – June 2012



SinnerSchrader and Next Conference asked for support in order to promote and raise awareness for the conference with focussing on media distribution, while highlighting the quality of content program at Next Berlin.

Two videos were produced in correspondence with the conference’s theme “Post Digital.” The objective was to establish an image transfer between FvF and Next by the placement of timeless and relevant content. The thorough profile of the interviewees, the surroundings, and expertise brought upfront attention to the characters’ their surrounding. Additional intelligent display led to an increased pre-traffic for the Next Conference.

The video portraits did not only show personal insights of Jeremy Abbett’s and Caroline Drucker’s habitat, but consequentially raised positive attention to their keynotes on the conference’s theme “Post Digital” and the event itself.

  • Caroline Drucker at Freunde von Freunden for Next Conference
  • Jeremy Tai Abbett at Freunde von Freunden for Next Conference