Urban Personal Experiences & Creative Conference

MINI Germany

Client

  • MINI Germany

Services

  • Conceptualization
  • Editorial
  • Events
  • Marketing
  • Photography

Date

2014—Present

Location

Germany

International Collaborations

FvF is both fascinated and engaged with the possibilities of future cityscapes, just like our friends and partners at MINI Living. In an ongoing collaboration, Freunde von Freunden tells the inspiring stories behind the creative people from our network that are involved in international projects supported by MINI. These features include forward-thinking architect Asif Khan that MINI teamed up with for the London Design Week, fashion designer Hien Le who created a piece for the MINI Fluid Fashion Capsule Collection which was launched at the start of the fashion event PITTI Uomo in Florence or the designers of TYG Spectacles, Super Duper Hats and Paola Bottai, the talents behind the MINI Gentleman’s Collection—men’s accessories created for the launch of the MINI Clubman.


“Guided and Curated” Urban Personal Experiences

In collaboration with MINI Germany, Freunde von Freunden produces the “Guided and Curated” series, where we showcase friends and other creatives from our network that provide insights into their cities and surrounding areas through an interactive guide tailored to their area of expertise. MINI as a brand is placed contextually within these stories.


FvF created the concept for the series and, combining the web-savvy talents of FvF’s mother agency, MoreSleep, these forward-thinking guides show a new approach to digital storytelling. In addition to creating the content, FvF also takes care of the international marketing and media seeding. MINI Guided and Curated stories are frequently co-published with our other project, Companion Magazine, which can be found in all 25hours Hotels.


The Sooner Now – Creative Conference

“The Sooner Now” captures the essence of FvF: our international creative network, a thirst for new ideas and authentic collaborations with our clients.


Starting in December 2016, FvF has created this event series, exploring the future of urban living through talks, presentations and open forums featuring the great minds within the FvF network. The inaugural “The Sooner Now” took place in the FvF Friends Space in Berlin-Kreuzberg and was met with resounding acclaim—throughout the day speakers like architect Oke Hauser, publisher Ricarda Messner and journalist Niklas Maak.

  • Albrecht von Alvensleben / Furniture Maker—Berlin
  • Hien Le / Fashion Designer—Berlin
  • Noshe / Photographer—Berlin
  • The Sooner Now / Creative Conference—Friends Space in Berlin