In December 2011, Design Hotels launched its first project in Tulum, Mexico; a temporary retreat for like-minded, creative individuals to unwind and connect with the self and nature. Due to the positive feedback further creative and off-radar luxury forms came into existence. Design Hotels brought the experience to the Mediterranean and introduced SAN GIORGIO MYKONOS, which is hosted in association with Paradise Club.
FvF Productions developed a content concept for intriguing video and photography, which was communicated via Freunde von Freunden and Design Hotels introducing a special VIP package that was available on both online platforms.
The owners of San Giorgio Mykonos who were featured in the video, spoke about their life on the island and their new hospitality venture with Design Hotels. A feeling of locality and neighborhood was successfully established by capturing them around the hotel and island.
- San Giorgio Mykonos for Design Hotels