FvF Productions

Creative Cultural Consulting and Publishing

admin — Sat, 24 Nov 2012 20:39:55 +0000

The world of publishing and advertising is dynamic and constantly changes.

FvF roots from digital media, graphic design, as well as marketing. FvF likes to share knowledge and experience around their magazine, new format ideas and future publishing.

Providing, while also exchanging ideas, concepts, and market intelligence with other creative minds is substantial to FvF‘s vision of an open digital working environment. It enables the company/brand to successfully source from an international network of people and clients – producing and sharing content of cultural relevance.

Idea Exchange and Presentations
Through its network of correspondents, consultants and key creatives, FvF provided insights and presentations for the Art Director‘s Club Germany, TBWA, BBDO and other cultural institutions and universities.

Public Service Annoucement

admin — Sat, 24 Nov 2012 14:19:16 +0000

The “It Gets Better” project was created to show young LGBT people the levels of happiness, potential and positivity their lives will reach when they share and express their experiences.

In this spirit Nokia supported this worldwide movement by commissioning FvF to help capture and express some of their employees‘ stories.

In close collaboration with participating Nokia employees, FvF produced an authentic, emotional, and encouraging video testimonial as a contribution to this social online outreach.

Image and Product Video Production

admin — Wed, 14 Nov 2012 19:39:24 +0000

Soul Searchers is a group of befriended cyclists who travel the world on bicycles. Nokia and Ovi Map Services supported and sponsored their journey from Perth to Melbourne.

FvF filmed and interviewed Soul Searchers’ spokesperson Henrik Kürschner in Melbourne about their adventures in the wilderness of Australia.

In particular, this video documentation introduced some features of Ovi Maps that enabled to plan the route for the team and document each stage of their tour.

Trend Research and Consulting

admin — Mon, 29 Oct 2012 05:54:02 +0000

Esprit home launched their new campaign focussing on the interior lifestyle in a selection of cities that represent their audience. The appeal of the campaign is to show Esprit home’s products in authentic environments and to transport local interior designs from people‘s homes that actually live in these cities.

FvF supported their approach with editorial reports with the help of their global team based in those selected cities providing an insight on the local characteristics.

FvF functioned as Esprit’s trend research and interior consulting expert, supporting with identifying the atmosphere and trends of each city based on authentic and real cases from the FvF network.

Website and Content Production

admin — Sun, 28 Oct 2012 20:03:12 +0000

Bureau N and abc – an annual Berlin based contemporary art fair – commissioned FvF and its mother agency MoreSleep to redesign their web representation and consult them with their overall content strategy. In addition FvF is an official content provider to abc’s journal, documenting participating artists, galleries, and providing live coverage.

The goal was to raise awareness of the redesigned website and create an allround digital information and editorial platform – both content and website production were part of this concept.

FvF – The Idea and Concept

admin — Sun, 28 Oct 2012 06:17:49 +0000

‘…Our friends and their friends…friends of friends… our network…Freunde von Freunden…’

Our industry insights stem from a range of experiences from large global agencies with international clients to smaller environments with local clients. After these encounters we felt it was time to set up our own shop and company, offering something new.

Quite simply, we wanted to create a use-case and project for ourselves. We generated a platform to showcase our abilities and experiences in a sustainable way. The aim was to combine innovative outcomes and fun without campaign and client driven restrictions.

After the initial idea in 2009 we defined and developed the concept and strategy of Freunde von Freunden that is visible online today.

We produce and develop: Branding & Logo, Design, Technical Development, Creative Direction, Social Media Maintenance and
Publishing. Recently FvF worked on the concept and layout of the FvF 336-page hardcover book that was published in collaboration with publishing House Distanz and is now available for purchase in stores worldwide. We have also produced the FvF iPad App Magazine and our Online-Store is coming soon. All aspects of our work are managed and executed in-house with the lead of mother agency MoreSleep.

From the beginning it was logical for us to create ‘portraits’ of our friends and fellow like-minded people from within surrounding creative industries…Our friends and their friends…friends of friends… our network…Freunde von Freunden. These are the people and stories we love and inspire us. We wanted to share this exchange.

In 2011 we founded FvF Productions which takes care of all content (editorial, photography and video) production by a network of international contributors, marketing and distribution for Freunde von Freunden and its clients and partners.

Our intention was and is to consciously navigate the site and our friends away from standard and superficial advertising. Instead, we strive for intelligent integration of valuable content from brands that we like and which make sense in our environment, network and to our aesthetic.

FvF Productions and MoreSleep’s strong professional digital experience, sharp vision and innovative strategic principles guarantee recognizable placement to appropriate FvF channels and it’s media partners, thus successfully connecting quality content with brand partners.

Considered as a constant work in progress, the magazine and surrounding platforms are ongoing projects that strive for ingenuity, excellence and fun.

Content and Editorial Production

admin — Thu, 25 Oct 2012 07:30:43 +0000

Monoqi is a private shopping club for design items, ranging from interior design to everyday life products.

FvF presented and initiated the concept “People and Products,” where guests introduce their favorite design items and elaborate on their personal bond towards it. This portrait series featured people from the FvF‘s network, such as Conrad Fritzsch, Alex Foley, Felix Petersen, Esther Perbandt, Oskar Melzer, Love Me Collective and Neulant van Exel.

Photo and editorial content were published on the Monoqi’s blog, as well as on their respective Social Media Network.

Content and Marketing Collaboration

admin — Wed, 24 Oct 2012 16:05:37 +0000

In December 2011, Design Hotels launched its first project in Tulum, Mexico; a temporary retreat for like-minded, creative individuals to unwind and connect with the self and nature. Due to the positive feedback further creative and off-radar luxury forms came into existence. Design Hotels brought the experience to the Mediterranean and introduced SAN GIORGIO MYKONOS, which is hosted in association with Paradise Club.

FvF Productions developed a content concept for intriguing video and photography, which was communicated via Freunde von Freunden and Design Hotels introducing a special VIP package that was available on both online platforms.

The owners of San Giorgio Mykonos who were featured in the video, spoke about their life on the island and their new hospitality venture with Design Hotels. A feeling of locality and neighborhood was successfully established by capturing them around the hotel and island.

Image and Product Video Production

admin — Tue, 23 Oct 2012 20:12:04 +0000

Nokia assigned FvF to produce a video about the features and advantages of their new service “Nokia Pulse”.

In authentic FvF style, a strong visual language and an emotional approach on storytelling, the Director of Product Social Services at Nokia, Hans-Peter Brondmo, was interviewed. He shared his personal experience about the product by underlining its simple features, such as navigation and easy usability at his home in Berlin.

Corporate Image Video Production

admin — Tue, 23 Oct 2012 01:05:14 +0000

FvF developed a video profile set around on the person behind the prestigious German sound system manufacturer Burmester Audiosysteme – Dieter Burmester. The film documents the founders passion for music and cars, as well as the company’s successful evolution over the years including his business venture with Porsche.

The collaborative production illustrates FvF’s ability in publishing and distributing custom content through various platforms.

For instance FvF Productions created a company image case for the client’s purpose only but also released a second version for the FvF online magazine; focussing more on the person itself. Furthermore Dieter Burmester’s interior photography of his residence will appear exclusively in the upcoming second FvF book “Friends”.